Landing
Landing offers furnished apartments in over 375 cities. As Landing's design partner, we shipped seamless experiences across every consumer-facing product and internal tool, drove key 0→1 product initiatives, and established the design system and processes the team scaled with.
- Product Design
- Design Leadership
- Strategy
- Design Systems
Led by Kolby Bothe, Founder
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Landing Website
At its core, Landing helps people find and book their next home. Over four years, we overhauled this experience twice — constantly testing and iterating to make it easier for members to find the right place and hit Reserve.
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Landing App
The Landing mobile app empowers members to fully manage their stay. They extend reservations, schedule cleanings, unlock doors, make rent payments, and book their next stay — all from their phone.
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Landing Copilot
Landing Copilot leverages AI for a seamless search and booking experience. Members describe their ideal home in natural language, get personalized recommendations, and book through an AI-assisted conversation.
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Landing Direct
A portal for Landing's property partners to manage their homes and bookings — built to scale with hundreds of operators.
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Direct Home Verification
As Landing Direct grew, we needed a scalable way to verify unit quality before approving a home. We designed and prototyped a guided home tour concept that solved the verification problem at scale.
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Home Personalization
To improve member conversion, we proposed lightweight home personalization. New members customized their space using real-time warehouse inventory — creating a magical first impression when they walked into a fully furnished, personalized apartment.
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Sales Enablement Tool
After observing Sales workflows and listening to member calls, we identified a major opportunity to streamline phone bookings. The legacy flow took up to 20 minutes per reservation across multiple tools. Our redesign reduced booking time to 5 minutes — improving team efficiency and member satisfaction.
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